Before I give you my analysis on the subject matter, please allow me to give you a disclaimer. I hate social media. I hate it with a passion. I hate it with every bone in my body. Not because of its addictive characteristics or how it damages the self-esteem of young minds. No, it’s because …
IS INTELLECTUAL PROPERTY IMPORTANT FOR SMALL BUSINESS?
Is intellectual property law important? Let me answer that with a scenario. Imagine you finally decided to start your own business. You quit your job with pride, withdrew your savings, cracked open your computer, and registered your business with the secretary of state. You smile at your progress because you had the courage to take …
IS INTELLECTUAL PROPERTY IMPORTANT FOR SMALL BUSINESS?Read More
HOW DO I TRADEMARK MY BRAND?
Another question I get at every consultation is “How do I trademark?” So let me tell you the “VERY” basics. Create a mark, which can include a phrase, a logo, a word, and even a smell. Other items can be registered as a trademark, but that requires a longer blog. Research whether the mark is …
REGISTERING A WEBSITE DOMAIN WITHOUT RESEARCHING CAN COST YOU.
Before you start any business or market a brand, it is imperative that you perform a search to determine if your business name or brand is not being used by another person or company. The same is true for website domains. Using a website domain that is exactly or similar to another trademarked brand could …
REGISTERING A WEBSITE DOMAIN WITHOUT RESEARCHING CAN COST YOU.Read More
CAN I TRADEMARK MY #HASHTAG?
In short, yes you can trademark a hashtag. Social media has become a major marketing tool for those who wish to brand their product or service. Hashtags have allowed users to focus their content around a statement to attract attention and to even control the conversation. The first step is to determine what is registrable …
TRADEMARK TIPS 101
Obtaining a trademark of your logo can be a daunting task if you don’t take preventive measures before registering your logo. The United States Patent and Trademark Office (USPTO) may refuse your logo if the logo will cause a “likelihood of confusion” between your logo and a logo already registered or in a previously-filed pending …
